Joe The Plumber Needs To Flush Vague Out Of His Ad Pipeline
Posted by Robertschum in MultimediaVague does not work in plumbing ads or any other advertising.
Since he is so much in the news of late, let us use JOE THE PLUMBER to build an example and show the difference between vague selling pointS that rarely get noticed or acted upon and a tangible message that gets attention and is likely to spur action.
Joe decides that his main unique selling point is quick service. After all, no one wants to wait around all day for a plumber (or any trades person) to show up.
Like most small business owners, Joe needs his [ Read more ... ]
